Can mmmzr realistically be the next million dollar home page?

Mmmzr.com‘s concept is relatively straightforward: selling 50×50 pixel ad buttons in columns in the site for twice the amount someone paid for the spot below them. The money generated provides a kickback of up to 200% of the initial investment for previous buyers, plus a tidy profit for the site’s creator. Mmmzr was created by Tadashi, who claims to be a part-time English teacher and translator living in Tokyo who quit both jobs, lost his appartment – and hasn’t shaved in while.

The idea works for two reasons:

  1. The concept is brilliant, yet simple. It breaks pretty much everyone’s concept of what we call advertising, yet people are scratching their heads wondering: “Why didn’t I think of that?”
  2. The chance of getting one’s money back, or even doubling it, is an added incentive. The higher the prices get, the more people will be willing to invest to make the site known so they can get their money back.

Marketing guru Seth Godin called mmmzr the next Million Dollar Home Page. Since he blogged it a little over 24 hours ago, prices for a 50 x 50 pixel ad on the site have gone from $128 to $4096.

Here’s a quick spreadsheet I did up to show the profit mmmzr makes as ad prices increase:


As you can see, the profit is equal to (price paid for top spot in a column / 2) + 1. This repeats as he has seven columns of ads. Is it realistic for mmmzr to achieve the same success as the Million Dollar Home Page? The answer may hinge on if you’re looking at revenues or profits.

One million in revenue would require selling six ads for $65,536, and a seventh for $131,072, for total cumulative revenues of $1,048,569.

But hitting one million in profits is another story altogether. That would require six ads bought for $262,144, plus a seventh at $524,288, for a profit of $1,048,583.

Would anyone pay $131,072 for an ad on this site? Likely not on the basis of the site’s traffic. But there’s no telling what will happen once the site starts generating mainstream publicity and the prices start getting outrageous enough that the $131,072 buyer themselves could get enough free PR to make it worth it. (A likely candidate would be one of the online casinos.)

Would anyone top the half million dollar mark? I would venture to say no. Still, Tadashi should have no problem affording at least a razor and shaving cream. As I write this, his profit stands at $10,246, and I’m sure he has yet to upload his last ad button.

  • http://www.viruz.com/mmmzr-doubled-my-money-and-traffic/ Sam

    If he can make a million? It all depends on who is the next to mention his site.
    If no one talk about his site anymore, it will be pretty much stuck.

    However, if some big name blogger or TV pick up the story, he will have much bigger chance.

    Anyway, it is all depends how big a buzz this site created

  • hoopla

    There’s something odd about these “million dollar” sites. The idea is that they will become “famous for being famous.” Let’s see, how about the idea to build the world’s biggest billboard? It’s impractical, silly, costs a lot of money, has no particular value to anyone, and only visible to the people in its immediate vicinity. Until — wait for it — it gets famous for being all of the above! Then watch the advertisers elbow each other out to put up their ad. Eventually someone creates the notion of the world’s biggest hot air balloon ad and suddenly the billboard is off the radar. Is this really how we all want to be spending our time? Just asking.

  • http://www.make-money-at-home-jobs.com Money

    I think it’s brillian idea. At least, he can make a lot of money without doing much thing. just let’s people compete togather

  • Nick

    I too think this is a great idea and an awesome notion. Just another thing to add to my “i wish i thought of that” list. I caught word of this one when the prices were already too high for me to afford, but I did get into the copy-cat version at Cash Columns , prices are still low enough that it’s worthwhile. I doubled my money in less than a day, going from $64 to $128. Anyone else like me may want to give it a try.

  • http://www.favvas.com/ george

    Hi Nick,

    Thanks for the comment. I have to say I don’t see the value proposition offered by these copy-cat sites. The value of advertising on one of these sites is directly related to the amount of traffic and publicity the site in question will get.

    The amount of buzz and/or media attention a copy cat site will get is pretty much nil, which means the only people promoting it will be the ones who’ve sunk their money into it. Sure, since prices start at $1 they may have some takers, but there’s no way they will get anywhere near mmmzr’s values.

    Like in any market, the me-too’s usually end up on the losing side of the equation. Sorry to be so blunt, but that’s the way I see it.

  • http://www.IAmPlanetEarth.com Sean Preston

    Now this guy has an original and unique idea. pretty cool website. check it out