Reflex CRM is now officially Reflexity, Inc. More on the name change in this blog post on the Reflexity web site.:

After a few years we drifted away from our original starting point as a company (read we followed our clients’ needs and the money) plus we didn’t have anything to do with Customer Relationship Management (CRM) anymore.

Although we still deal with customers everyday, our focal point and passion moved to new horizons (and new buzzwords); marketing, optimization, targeting, social networks, intent, scent, social marketing, crowd sourcing, behaviour, etc.

In a nutshell, we are now more than ever finding new ways to build new relationships with consumers for their benefit and the companies serving them. In a few more words, we are providing campaign management and lead generation, customers acquisition, marketing and revenue optimization services to large and mid size companies in the United States with a strong core in financial services.

Reflexity continues to push the boundaries and redefine the way consumers and financial service providers connect. One such example is the beta launch last fall of SmartHippo, with the participation of banks such as Quicken Loans, Bank of Internet and Countrywide Bank. And you can get community-contributed rates and reviews on almost any bank imaginable, from national banks such as Wells Fargo or ING Direct to regional or local players like Boston Pacific Mortgage or Safe Harbor Mortgage.

2008 is already off to a great start, so stayed tuned for many more developments. And in case you were wondering, yes, we’re hiring.