George Favvas

George is the co-founder of Reflexity, Inc., a company which provides online marketing and lead generation services for the financial services industry. He lives in Montreal, Canada.

Homepage: http://www.reflexity.com


Posts by George Favvas

Are Canada’s tax incentives causing startups more harm than good?

Still not sure if it’s a safety harness, a leach or a noose.
- Montreal-based entrepreneur

The person above, who didn’t want to be named, is referring to one of the government programs that fund R&D activity in Canada. Programs with alphabet soup names like SR&ED and IRAP can repay up to 85% of your developers’ salaries. (Yes, 85%)

Fred Lalonde, an experienced entrepreneur and founder of Hopper Travel, recently said these programs are the devil. And I think he was being nice. Here’s why:

  • These programs create bureaucracy. The government hires technical “experts” to audit companies and decide whether the work they’ve done is innovative enough. To navigate through their requirements and make sure you use the right buzzwords, startups hire consultants (some of them previously employed as the aforementioned government auditors) to prepare their claims. All of this costs money.
  • They’re a distraction. None of the people above add any value to your business. Every minute you spend dealing with them is a minute you could be spending learning about your customers/users, getting to product/market fit or gaining market traction.
  • They create incentives to misalign resources. This is dangerous because it’s insidious. When you’re getting back 85% of your engineering salaries, it’s easy to just throw more engineers at your problems. As a result, Canadian startups have world class engineering teams, but often fall short on the product and user experience side.

I’ve spoken to a several Canadian startup entrepreneurs in the past few weeks about these programs and there is clearly a lot of frustration regarding them. Yet at the same time, there is a reluctancy to discuss the issue publicly for fear of biting the hand that feeds them giving the already limited pool of capital available to early stage startups here.

I’ve come to the conclusion that these programs do more harm than good, and it’s time we have an honest conversation about getting rid of them.

But wait, you say, how will our tech industry continue to exist? You can argue it’s time to just drop the crutches and learn to walk. After all, these programs don’t exist in Silicon Valley, yet they seem to be doing just fine.

Or, the government can take that capital and redeploy it in other ways, such as:

  • Investing in venture capital. You don’t want the government investing directly in startups, but they can act as a catalyst by acting as a limited partner in funds managed by people with operational experience. This model has worked in Israel, and Quebec has taken some big steps in this direction recently with the creation of the Teralys Capital fund of funds as well as investing in Real Ventures.
  • Invest in infrastructure that creates conditions for innovation and risk-taking, from universities to places like Notman House in Montreal or MaRS in Toronto.
  • Creating startup friendly tax policies. We give tax holidays to foreign “specialists”; why not do the same for entrepreneurs, or early employees who decide to take the risk on a startup, or angels who invest in them?

What has your experience been with these R&D programs? Should we keep them or replace them, and if so, with what? Let’s get a discussion going in the comments below.

Traffic hacks: Growing your user base at someone else’s expense

Most startup entrepreneurs are obsessed – rightly so – with figuring out the magic formula to get their product to go viral. But few are able to launch a product which goes viral completely on its own. Very often, successful products early on have gotten a boost by latching onto another company with more users, money or both. Here are some examples:

Hitching a ride

  • Despite still not being a monetization success, Youtube has been very successful at optimizing for retention and virality. But when Youtube first launched, their founders had to literally beg people to post videos. Is was not until Youtube enabled embedding and users started posting their Youtube videos on Myspace that the service really took off.
  • Location-based games Foursquare and Gowalla are seeing viral growth due in large part to very tight integration with their users’ Facebook and Twitter streams.
  • Without a doubt the most successful company built entirely on top of another social network is Zynga, through their brilliant (but often annoying) deep integration of Farmville and other games with Facebook in a way which enabled them to grow faster than if they had to build their own social graph from scratch.
  • Before Google was what it is today, they powered search on Yahoo!
  • BillShrink scored a marketing coup last year by convincing T-Mobile to plug the site’s cell plan picker because T-Mobile objectively came out on top most of the time. What are the chances the startup would have otherwise afforded a national ad campaign featuring Catherine Zeta-Jones? (See the video at the top of this post.)

There’s nothing wrong with being a plug-in to someone else who can increase your distribution early on. But pinning everything on one partner is a recipe for certain death, which is why all the companies above used their opportunities as a springboard – they embraced, extended and then evolved.

Case in point: When Facebook limited Zynga’s ability to talk to their users directly, and wanted them to migrate to Facebook Credits as a payment platform, they promptly decided to create their own game network. (And it didn’t take long for rumors to circulate about Google investing $100 million into Zynga and planning the launch of Google Games.)

What are some of your favorite traffic hacks? Share them in the comments below.

Special thanks to Peter Pham for previewing and providing feedback on this post.

Startup Camp Montreal 6 set for May 6th

The sixth edition of Startup Camp Montreal is set for May 6th. The event features five startup pitches. The selected startups pay nothing to present, and also get a free coaching session where they get feedback and suggested improvements on their pitch. Quality in the past has been excellent with startups from Montreal, Toronto, New York and beyond applying.

With Dave McClure already confirmed as one of the keynotes, this is an event not to be missed. One of the startups applying will also get to accompany Dave on his Geeks on a plane trip to Asia.

Register (free!) for the event. If you’re the founder of a startup, apply to present (also free!).