How to set up an advisory board for your startup

SmartHippo advisory board meeting (photo by Bill Rice)

We have an awesome¬†advisory board at SmartHippo and I often get asked how we set it up and how we leverage the people on it. If you run a startup, particularly if you’re early stage, a good advisory board can be one of the best investments you can make.

Here are some tips on how to make it work:

Who to include on your advisory board

  • Thought leaders or other well respected people in your industry.
  • Door openers who can introduce you to customers, channel partners or investors.
  • Superstars who you wish you could have on your management team but can’t afford.
  • Strive for a balance of people with different areas of expertise who may not all think the same way. Continue reading