We have an awesome advisory board at SmartHippo and I often get asked how we set it up and how we leverage the people on it. If you run a startup, particularly if you’re early stage, a good advisory board can be one of the best investments you can make.
Here are some tips on how to make it work:
Who to include on your advisory board
- Thought leaders or other well respected people in your industry.
- Door openers who can introduce you to customers, channel partners or investors.
- Superstars who you wish you could have on your management team but can’t afford.
- Strive for a balance of people with different areas of expertise who may not all think the same way. Continue reading